This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...
Lee masShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee masProvides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee masThis book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...
Lee masHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee masLooks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...
Lee masCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lee masShedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...
Lee masThis book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...
Lee masAims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
Lee masThis book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...
Lee masProvides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...
Lee masProvides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...
Lee masAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee masInvestigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...
Lee masThis book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...
Lee masCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee masScience communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...
Lee masprovides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...
Lee masA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lee mas